Finding your next customers starts with understanding the ones you have. Your CRM file gives you part of that picture. Third-party data can fill important gaps—but which data should you license?

LiveRamp Marketplace Evaluator helps you test your assumptions against data from leading providers, before you license it for analytics, measurement, or activation.

Across thousands of attributes, you can check your assumptions and find opportunities you hadn't thought to explore.

Here's what that looks like for a shoe brand planning its next campaign. The team expects its customers to stand out for buying athletic apparel and competitive-racing equipment. Those assumptions shape its audiences and performance-led advertising.

To test those beliefs, the evaluation adds a reference point. An index of one hundred means equally common among matched customers and the provider's population.

Athletic-apparel buying is more common. That supports the first assumption.

Competitive-racing equipment is less common. The racing assumption needs a rethink.

Then two more patterns stand out. Fashion-sneaker shopping is much more common.

Discount-footwear shopping is less common than in the provider population.

Now those findings give the team a different campaign brief. Keep athletic-apparel shoppers in consideration. Reconsider racing-led targeting. Explore fashion-shopping data. Test style-led creative and a new-collection offer against the discount-led approach.

Now you have a clearer audience plan and a creative test. Better response and lower acquisition cost are the goals. The evaluation helps you choose the data to test them.

To explore your own customers, choose the customer group you want to understand, using your CRM file. LiveRamp creates a secure data clean room for your evaluation and connects your selected providers’ data. Providers cannot access your CRM data. You review aggregate reports from predefined analyses, without row-level access.

Your reports show the traits that stand out, a fuller customer profile, and how much of your file matches the provider's data. Review the results yourself, with guidance from our team.

Use that evidence to decide which data to license for customer analysis, modeling, measurement or campaigns in your own environment. Further help with reach and measurement is optional.

Bring a clearer customer picture to your next data decision. Marketplace Evaluator. Free evaluation. No obligation. Results in hours. Talk to our team to get started.